The Art of Building a Blogging Career.
Introducing my online Video Course!

For someone who is a professional blogger  introducing you to her new video course on how to turn your blog into a business it’s pretty hilarious that I’ve been staring at this screen for 20 minutes with no clue as to what to write.

It isn’t because I have nothing to say about it, it’s more that I don’t know where to start.  So I’ll start at the logical place.  The middle.

About a year ago I promised you I was looking into creating a blog consultation business.  And then I promptly didn’t do it.  Don’t take offence.  It’s not you, it’s me.  I just  haven’t had time.  Running a blog that’s an actual business (which is what I do) takes a huge amount of time and precision procrastination.  You have to know exactly what you can let fall by the wayside and what you can’t.  Blog consulting?  Fall by the wayside.  Eating 472 batches of bread and butter pickles so I can come up with the perfect recipe.  Not by the wayside.  Pickles are very important.  Everyone says so.

Like most small businesses running a blog is far more than a full time job so you pick and choose what gets done on a given day.  Bathing went right out the window about 2 years ago and I’m seriously considering cutting down my sleep to every other night.

Over the past year I’ve done a few blog consultations with a few select readers, and realized that to do one on one consultations just wasn’t feasible for me.

I simply couldn’t make enough money to justify the amount of time I had to put into the consultations.

And then this happened.

CREATIVITY.

 

 

It’s the perfect solution. A live video course, starting September 15th where I teach you how to turn your blog into a business; open to everyone!

You can learn everything I’ve killed myself learning over the past 4 years from the comfort of your home office, couch or bed while lounging in your most tantalizing flannel pajamas and thick socks.  You get to see me, but I don’t see you.  I have to wash my hair.  You don’t.

I make enough money to make it worth my time and you get 5X as much information from me as you would in a normal consultation. I charge $200 for a normal, single blog consultation.

This entire course is only $199 for 5 hour long sessions with me every night from 8:00 – 9:00 p.m. E.S.T. That includes 4 nights of live video instruction starring me in my kitchen … or maybe the living room … or the coop!  I haven’t decided yet.  There’s a live chat room so you can ask me anything you want and I can answer all of your questions during the hour. On Friday, the final day, the full hour will be a live Question and Answer session with me where you can ask anything that wasn’t covered in the course.

The whole course is over and done with in one week.  No dragging it out, no waiting.  All the information you need (and have been emailing me for), in one week.

I should mention the price of $199 is for The Art of Doing Stuff readers ONLY. For anyone else the course sells for $249 for the week. The Art of Doing Stuff readers will get a discount code (at the end of this post) for $50 off the regular price if you sign up this week. If you wait until next week the discount code won’t work.

I am INCREDIBLY excited about doing this. It’s the perfect blending of both of my worlds. Those of you who have been reading this blog for a while (or who have just read my About page) know that up until I started this blog, I was a television host. I hosted television shows for 15 years before I thought I’d like to really delve into blogging.

Yes. I’m only blogger trying to get out of television and into blogging.

This video series gives me the best of both worlds. Sharing everything I’ve learned in the past 4 years about blogging (which is a LOT) and getting back in front of the camera. Which is great, except I suppose I’ll have to wear mascara. I look like an albino mouse without mascara. Plus I’ve been eating a lot of black olives lately so I’ll probably floss.

Anyone who went to my Blogpodium talk last year will confirm that my presentations are a lot of fun and relaxed but packed with relevant useful information. I don’t sugarcoat things, I don’t use whimsical, ethereal examples.  I give you concrete facts, proof and numbers.  I am blunt, to the point and really, really want you to succeed. (feel free to chime in here Blogpodium attendees) You will walk away from this video series smashed full of actual numbers, techniques and tools to turn your blog into a business.

There are very few individual bloggers out there making a living through their website. I am one of them. Partly because I have talent and partly because I spent a lot of time figuring out how to make my blog a business.  And I really do want to teach you how to do it. Plus I want to make money. Why lie about that? I want to teach you, but I want to make money too. I’m not sure that’s a great slogan to go with but it’s honest. If I could make it rhyme it might be better.

 

And frankly if I wasn’t constantly coming up with new ways to make money from my blog I wouldn’t be a very good blogging instructor would I?  No.  I’d be a very, very bad one in fact.

You can read the entire course outline and sign up here on Quistic. Your discount code is: ARTOFVIP

So that’s the middle. The beginning? That happened 4 years ago when a show I was hosting got cancelled. And I started this blog.

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p.s. I’m ridiculously excited about this. Seriously. RIDICULOUSLY. I haven’t bee this excited over something since a reader sent me super extra crunchy potato chips from Australia. And you know that means something. It does indeed.

p.s.(part 2) Please Pin this post for me.




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68 Comments

  1. Tracey says:

    Hi Karen
    I don’t want to be a blogger, but I know someone who I think should be. She wants to help women with finances. She wants to teach women to look after themselves financially. I’ve been telling her all about your blog and that if she works really hard, perhaps she could also have a blog and earn a living. I will direct her to this post pronto. She needs to take this course. At the very least she will find out if this is for her or not.
    May I please ask about Cuddles too?

    • Karen says:

      LOL. Sure. I figured there’d be Cuddle’s questions but I didn’t want to muddy the post. Luckily you’re the first comment and most people will read it and my response!

      Cuddles is at 95%. 🙂 Which is miraculous. She’s eating everything but her layer pellets and tonight she went to bed with a full, full tummy for the first time in 2 weeks. 🙂 ~ karen

  2. Tracey says:

    That’s wonderful news!!

  3. Mindy says:

    Yay for Cuddles!!!
    I’d totally take the course to learn how to make money from my blog, but my blog doesn’t make any money, so I can’t take the course. Now ain’t that a bitch.

  4. Lynn Johannson says:

    SO glad to hear Cuddles is doing so much better…. It would be fun to have links to your attendees blogs.

  5. Virginia says:

    Yeah Cuddles (and nurse Karen)!

  6. Wow, so happy to hear Cuddles is pushing through, you have got to be clicking your heels together!

    I am absolutely thrilled about your online course, I will be signing up in the morning. I am laying in bed at 1:15 in the morning and don’t have my credit card handy and too lazy to get up. I started my blog back in May after thinking about it for three years…yup every time I ended up in the hospital with blood clots it gave me time to think more about it and this year I said better do it before I die, ha! If you want to take a look at it, I would love that…what an honor, it’s paisleyandplaid.com. Read the article about canning strawberries, it’s a hoot. You have inspired me from the first time I found you, about three years ago and am pumped to take this course to be half as good as you…no, as good as you…might as well push that bar way up there. Thanks in advance Karen, what a gift.

  7. turbocharger says:

    Such great news about cuddles!

    Also if I had the time to do a blog I would totally sign up. I totally thought I’d start a blog while in maternity leave with all my “free time” but that quickly went out the window when I realized rearing a person is a lot of work. Don’t know how you manage it while raising chickens!

  8. Ev Wilcox says:

    Congrats on Cuddles’ progress, and on yours too! I will never blog-no desire-but love yours! I hope your blog-a-thon is terrifically successful. Any of us (your avid fans) who wants to blog would be crazy to pass this up. Thanks Karen!

  9. Gini says:

    Karen, silly girl, it DOES rhyme! (you… rhymes with too….) See? You’re more talented than you even know!

  10. Arlene Walter says:

    Karen, sounds great! Will the content be available online if we can’t watch live? I’d love this info but can’t commit to 4 nights in a row! Thanks

  11. Linda J Howes says:

    I’ve never really understood blogging. So (just about) anyone can make money using their website to blog??? I make soap and want to broaden my horizons, save the world as well as your skin, (what goes on is just as important as what goes in, cause what goes on goes in also) and make some money too.
    Could this work?

    • Karen says:

      Linda – Absolutely anyone can make money with their blog if they do things right. This course focuses on how to turn it into a business/career if you want so I tell you how to make the best blog possible and how to go about making money from it. ~ karen!

  12. Dagmar says:

    Hooray for the feather baby! May she and her sisters peck a long and healthy life.

  13. Bonnie G. says:

    At this point I would be more interested in the actual steps of starting a blog than earning a living from one. Would taking your course help me?

    It is great to hear that Cuddles is almost 100 percent and back to the swing of things!

    • Karen says:

      Hi Bonnie – I’m going to make sure there’s a small introduction to how to start a blog but the main focus will be on how to run one, get people to read it (the hardest part of blogging), and monetize it. ~ karen!

  14. jane says:

    Karen,

    Quick question: The lecture series sounds lovely. Unfortunately I’d be in class two nights. While I recognize I’d lose the “live” piece of things, if I purchased the course, would there be a way to temporarily access the videos of the discussions? Might also be useful for those who missed a point ’cause they had to feed the baby / get up to get more chips.

    Regardless, this sounds like fun. My daughter would say it’s close enough to theatre to tell you to break a leg; so I am.

    • Karen says:

      Hi Jane. Yes. All the classes will be online for you to access for all of eternity. Seriously. If you buy the course and can’t make a few classes, you can watch and rewatch the classes for years to come. ~ karen!

  15. Su says:

    I hope you make TONS of money on your class…. I pinned you as requested….

    • Karen says:

      LOL. Thanks Su. Probably won’t make tons of money, but I’ll make enough to keep Cuddles in heirloom tomatoes. 🙂 ~ karen

  16. Maria says:

    I have no desire to blog, but find really well done blogs very interesting and will devour their content. That’s why I’m here :). Wishing you, and those taking your course, the very best on this endeavor. (Good to hear about Cuddles!)

  17. Ruth says:

    Recently shut down my blog, which was more of a non-paying hobby than anything else. I would have liked to pop in, but did the maths and realised that I will have to catch you the next time around (if there’s a next time).

    P.S. 199 of your dollars = 20,000+ of mine. Oops… back-to-school expenses won’t allow me, so I hope there will be a next time.

    • Karen says:

      Hi Ruth. There won’t be a next time for this particular course, but the course will be available to buy after it’s done. Won’t be live … but will be a recording of the original live course. 🙂 And if all goes well, I may do other courses. ~ karen!

  18. Tigersmom says:

    Hooray for Cuddles!!!!

    I have no desire to blog. And why would I really, when I can post comments on yours to satisfy my need to burden others with my attempts at humor.

    And my need to speak out and yet maintain my anonymity.

    I’m not sure you’re aware of the many services you provide me already. And free of charge, too. That being said, seeing you on camera would be worth the money because you’re good and because you’re funny. Maybe I’ll just go watch your tutorial on how to fold a fitted sheet again. Or your Loctite video.

    As a way of saying thanks, I will gladly pin this post for you. Perhaps multiple times whenever I think about it.

  19. marilyn says:

    good luck with your new project karen!

  20. Diane says:

    Okay…don’t hate me, but I just looked over the blogging lessons content. I assume one topic will be spell check. Yeah, it screamed off the screen at me because I am kinda like that with words. But your outline sounds wonderful. I only need to find an extra $200! Single mom and all…makes it hard. I have options, but some are illegal and some not moral. So let me keep searching pockets and drawers for change! Thanks Karen!

  21. Tori says:

    Hi Karen, I’d love to sign up, but I’m usually in a near coma by 8pm EST. If you ever make these available to watch anytime I’d still fork over cash.

    • Karen says:

      Hi Tori – They will be available to watch anytime after the course! But if you don’t pay now then you won’t get the $50 discount, that’s all. If you pay now, you can watch the course any time and get the discount. I think I just repeated myself, lol. Oh well. ~ karen!

  22. Sally says:

    I’m passing this on, and kudos to Cuddles.

  23. Lynne says:

    I’ve been procrastinating about doing this for quite some time now. If I told you how long you’d realize why my friends call me the Queen of Procrastination. This post has given me just the impetus I needed to take the bull by the horns, so to speak. Ta.

  24. Korrine says:

    I have no time whatsoever to be a blogger, yet I want to take the course. You are good, lady. Real good.

  25. Beth says:

    Hi Karen! Best of luck on your course. I’m glad Cuddles is improving. I have a few brief questions, you don’t have to answer the questions here, just let me know if you answer them in your course:
    1. How much did your initial success/good name figure into the success of your blog? Meaning, you were a TV host and a known expert in your area, how does the unknown person succeed with a blog when they don’t have that initial advantage?
    2. How much were you able to use your contacts in the industry to further your blog (vs. the person who doesn’t have any)?
    3. Do you explain the “don’ts” also, such as, are there people you would advise that they don’t start a blog? Or is it anyone’s game? Or people that you wouldn’t necessarily advise them to not start a blog, but advise them that they shouldn’t expect to be profitable at it?
    Thanks so much. Again, I’m not looking for the answers here, I’m just wondering if you cover these topics in your course. We all admire and look up to you and value your advice but I think myself, and maybe some others, are concerned we aren’t exactly starting the same way you did.

    • Karen says:

      Hi Beth! I can answer you here I think … my being a television host had no impact on the success of my blog at all. I specifically and purposely didn’t focus on that in my blog because I wanted to make it a separate entity. That’s why my site wasn’t karenbertelsen.com and why my full name isn’t anywhere on the homepage. And because the blog is worldwide, most people who came to my site had no idea who I was. And I wasn’t actually a known expert in my area. I did host Handyman Superstar Challenge, but for some reason the producers never wanted to address the fact that along with Mike Holmes and Jim Caruk, I too was handy. I was known for being funny on television, not handy. I also didn’t use any industry contacts. If I had decided to turn my blog into a TV show (which was batted around a few times) that’s when the TV contacts would have come in. And yes. I address who is likely to make money at their blog and who isn’t. I explain what makes a blog a success. My being on television had very little if not nothing to do with my blogging success and most people who read this blog have never once seen me on television. I killed myself promoting my blog from day 1. That is what led to my success. Hope that helps. ~ karen!

      • Rondina says:

        If I were a blogger, I would definitely take this course.

        People—if you want to make a living on blogging—take this course!

        Now, to the bigger issue. How is Cuddles poo?

  26. kris wilson says:

    So happy about cuddles, you must feel so releived. Pinning and passing on your course info, best of luck with that!

  27. Amber says:

    Yay Cuddles!!! Damn you are good, both of you. It’s horrible when your pets are sick. I’ve spent the last 10 days caring for a kitty who is being re-named ‘Stumpy’. And I keep reading hoping for more about the kitchen…
    I’ll send this on to my mum. I’m too technophobic to write for a public, and can’t actually write anyways! The stress would make me eat way more chips than is legally allowed.
    Great idea, and good luck!

  28. Barbie says:

    This sounds amazing Karen! I wish I could attend! Maybe….but me thinks I’ve spent to much already this summer! LOL I’ve MISSED reading your blog this summer. HOWEVER! I have them all saved in a special folder and plan on catching up!

  29. Nancy Blue Moon says:

    Woo-hoo for Cuddles and for you Karen..I knew you would do everything you could to save your little girl friend..Good luck with the blogging course honey..You should be a great teacher..cause you all ready are..lol..I wish I could watch it just because I love hearing your accent!!

  30. Kari says:

    Yay Cuddles!! The course sounds fantastic. If I blogged I’d be all up on that.

  31. Hey Karen – really interesting to see you doing this course with Penelope’s new start-up. Did she approach you or did you use their ‘create a course’ service. At some point, if you’re willing, I’d love to hear what it was like to work with her and her team.

  32. theresa says:

    OMG so excited about the course…your timing could not be better as I have been trying desperately to carve out time this year to move my electronic dog sport newsletter to a blog format so I can do more with/for/about my audience/customer and to have the ability to keep a library and sponsors/vendors to help defray the cost of keeping a site and gathering material. I don’t want to go live until I have the pieces in place because you only get one chance at a FIRST impression–and the class is so soon!!

    After looking at the course outline I am even more stoked–this type of video instruction is very similar to Craftsy.com where you can learn to sew/cook/knit/paint yadda yadda yadda. You can go back at any time to review the information whole or in part so this investment will have legs going forward. And the coupon makes it as sexy as internet thigh gap…off to enroll 🙂

  33. mimiindublin says:

    Great that Cuddles is doing so well.
    If I can find my Pinterest password I will pin it!

  34. Cynthia says:

    It was me, it was me. I sent the potato chips. It’s all about me. Probably why bloggin won’t ever earn me a goddamm cent, plus the fact that all I have managed so far is the title and the cover photo.

    But, I’ll continue to work on it and follow your fabulous influence Karen. That way the dialogue in my brain has a place to get put to make more space for the latest thoughts, swear words and musings over the latest in gourmet chook foods.

    PS the silkies are having their first day in their outdoor coop today. It’s hilarious. They are standing at the door listening to the world and ignoring their zucchini slice.

    PS I ploughed through almost a total bag of the Kettle Chunky Chips while taking occasional moments to inspect which area of the chip would exhibit the highest crunch ratio before biting down. I changed between this chip mode and the ‘lick the sea salt off the chip first before crunching”.

    My tongue is sore.

  35. Cynthia says:

    Well, I’ll be doing your course down the track when I gather dollars together. Brilliant idea. An investment in learning and well worth the dollars asked.

    PS Is it manners to talk about potato chip poops on a blog? no?

  36. Ace says:

    This is AMAZING news!

    I am going to sign up as soon as I get my next paycheck, I can assure you that!

    • Karen says:

      Hi Ace! I’ll see you there then. 🙂 Try to sign up before the $50 savings runs out though. That’d suck! Also I forgot to mention in the post that if you sign up all the videos will be available for you on line to watch over and over again as many times as you want for as long as you want. ~ karen!

  37. KEN says:

    I am interested in blogging and generating some income from it. I am an exceptional writer and have made a living at it for more than 30 years. I am also an exceptional photographer and someday over the next couple of years hope to start selling prints at fairs and shows and galleries. I also have a keen sense of humor. Having said all that, I have nary a clue as to what to blog about. Cultivating and nurturing that mindset so as to maintain a regularly appearing blog that is fresh and inviting and engages my readers seems to be the key element for me. However, this does hold certain appeal for someone like me who is no longer in the workforce and does have the time available to dedicated to blogging. Thoughts?

  38. erin hall says:

    Question. will we be able to purchase the videos after the class is done? I cant come up with that kinda cash right now, but am seriously interested. And/Or will you be doing this again come the new year or more procrastination?

  39. Laura Bee says:

    Very cool! I am not a blogger, but hubby has at least three (that I know of) – I should sign him up.
    Pinning!
    And I have to share – I am a little terrified and it’s not even a sure thing yet-local cable contacted me to do a 6-10 minute segment of my artsy/crafty collage magnets! What was your first time on TV like?

    • Karen says:

      LOL. I can’t even remember! I think my first time was live television reading the news. You’ll be fine! It’ll be fun and great exposure! ~ karen!

  40. Katbert says:

    I think I will start a blog about Cuddles. I can plagiarise a lot of your material, Karen, and since every brown chicken looks pretty much like the next, photos will be a piece of cake. There will be no shortage of hits since Cuddles is on everyone’s mind. I should make a schmillion $$$. Seriously … Glad to hear Cuddles is doing well. This course sounds interesting and informative. And even educational. I am looking for a fun, somewhat financially viable venture leading me into retirement! Or just to get me out of an uninteresting career ASAP. I have always been fascinated by blogging but clueless as to how one could make a living, or even a weekly allowance at it.

  41. I just signed up! Can’t wait!

    • Karen says:

      Yay! I’m so glad you signed up. I can’t wait to teach the course. I’m really excited about it! Kay, no I’m gonna go have a quick look at your site. 🙂 ~ karen!

      • You are going to check out my blog?! That makes me happy, but mostly scared! I love your blog and I know that I need this class. I have been blogging for one year and I still feel lost about so many things. September 15th is marked & highlighted on my calendar (cuz I ran out of washi tape!).

  42. AKing says:

    Hi Karen! I’ve read your blog for a couple of years but have rarely commented and just wanted to say thank you for offering this course! It is very timely as my “itch” to start a blog has been intensifying. I’ve owned a domain for 5 years and want to finally do something with it! I recently read “Rich Dad, Poor Dad” and one of the points the author made was that he often attends seminars, classes, etc. on strategies for making money and has always found something useful he can take away from it. I’m also so glad that the course material will be left up for me to rewatch at my leisure! Can’t wait to spend a week with you learning about blogging!

    PS While I know this isn’t a technical course on the mechanics of starting up a blog, I was hoping you might go into a little bit of the nuts and bolts. I have looked at hosts, word press themes, etc. but have had a hard time deciding what I need, if it is worth going with paid themes, etc. I would be interested in knowing a little bit of your process/ what you have learned about this part of blogging.

    • Karen says:

      Hi! I’m so glad you’re taking the course. I remember what it was like when I started my blog and I had NO idea what I was doing. You’re going to learn a lot in 5 days. Well … you’ll learn almost what I’ve taught myself and figured out over the past 4 years! And I’m coming to understand that a lot of people want to figure out how to start the actual blog so we’re going to have a downloadable packet with the course as well, explaining how to get up and running. 🙂 ~ karen!

  43. Jane says:

    Super excited, found your course on Nesting Place. Perfect timing since I’ve had no idea about social media…no pinning, pretty much nothing. Fast forward a couple of months and I have a website/blog for my antique booths that have had no identity. I had no idea about blogging…I called everything a website..yikes

    Gotta love chickens, hope Cuddles is feeling better!!

    • Karen says:

      LOL. Well if you signed up I’ll see you there! I’ll take a quick look at your website too. And Cuddles seems to be feeling great! Hopefully she’ll be O.K. 🙂 Welcome to the Art of Doing Stuff. ~ karen!

  44. Jono Mar says:

    I can’t wait for your video course. 🙂

    • Karen says:

      Hi Jono! The live video course has come and gone, but you can now buy/download the entire video series along with accompanying links, documents and recaps! Just click on the ad for it on my righthand sidebar! ~ karen!

  45. Val says:

    I would love to take the course and found it immediately, but the coupon code you provided is not valid. Being exceptionally broke and wildly interested in this, I am hoping you can provide some encouraging options…?

    I am totally swooning here. Help yourself to my blog. I am a PTSD patient casting about the world for a new me. I have a steady life style now, which would be far more comfortable if I could generate some income.

    Awesome stuff here, completely enthralling

    • Karen says:

      Hi Val! Once the course finished the live run, I dropped the price down from $249 to $199, so there isn’t a coupon code anymore. (the $199 is what the price of the course would have been with the code) So there you go. Your encouraging option, lol. 🙂 ~ karen!

  46. Victoria brown says:

    Hi Karen, I’m interested in your 5 hour video but don’t see anything here since 2014. Are you still doing and if so when? I did see somewhere on here that you were offering the course “until Friday for $99”, are you planning any of those specials anytime soon?
    Thank you, Victoria

    • Karen says:

      Hi Victoria. I’ll be repackaging this series soon and putting it back up. It’s still for sale through the link provided, but not for the discounted price right now I’m afraid. 🙂 ~ karen!

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