I would like to start this post by thanking the ginormous grocery store. Not one grocery store in particular. Any ginormous grocery store. Because without you, ginormous grocery store, I would never have tried coconuts. Or plantains. Or lobster, or Starfruit or even those superfantastic Sumo oranges I told you about last winter.
I love you ginormous grocery store. You are my friend.
Now that that’s out of the way, onto business.
I hate to sound like a dirty, old, hippie here but the truth is you really should buy fruits and vegetables while they’re in season and try to eat locally. Avoid the ginormous grocery stores in the summer while you have access to fresh fruits and vegetables that are in season. Right on, dude.
Unless you’re a diehard granola, it’s pretty hard to keep this sort of thing up in the winter – unless you’re prepared to subsist on root vegetables and hydroponically grown lettuce for around 7 months.
I could spew on and on about how fruits and vegetables have more nutrients and vitamins when they’re picked at their peak of freshness, close to home, blah, blah, blah but the truth is I have no idea if that’s true. I’ve heard it’s true. People say it’s true. It’s probably true. It makes sense, but I have no scientific data to present you with. Wait! Hippies don’t care about science. They care about rainbows.
It’s so hard to be a non-hippie, hippie. A nippie.
What I do know is a food that’s grown close to where you live is going to taste better. Plain and simple.
Which strawberry do you think looks more appetizing? The juicy, dark red one on the left? Or the white, mealy looking berry on the right?
The local berry – the one on the left – I bought on our way home from the cottage the last time we were up there. The imported berry – the one on the right – was shipped from California to my local grocery store.
I’m sure under certain conditions, the California strawberry could be delicious. Like for instance, if you bought it in California. Conversely, I’m certain the Ontario strawberry would be less than spectacular if it were picked several days too early, shipped across the continent and placed in a bin next to the never-gonna-ripen-in-a-million-years avocados.
Later this week I’m gonna take a trip to my local organic market to give you an up close and personal look at what truly fresh fruits and vegetables should look like. At the same time, you’ll also get an up close and personal look at money flying straight out of my hand. And lots of it. Organic doesn’t come cheap.
If you’ve never bought a small farm grown vegetable, be prepared. Oftentimes … they look weird. But weird in a good way. Not weird in an imported strawberry way.
Now if you’ll excuse me, I have to go shine my Birkenstocks. I’ve got a date with a rainbow.