A little more information on my Live, Online Video course.


My Live Video course on how to turn your blog into a business is filling up with people. The course is 5, one hour tutorials running from 8 – 9 p.m., live on a computer near you from September 15th to the 21st. You can see the actual outline here, but the outline doesn’t give you an idea of how personal, comfortable and casual it will be.  Informative?  Yes. Very.  But maybe we’ll also have s’mores.


Live video course with Karen Bertelsen

For those of you worried that you won’t be around for some of the nights, not to worry.  The live sessions will all be recorded so if you’ve signed up you can watch each evening’s hour long lesson anytime you want.  Forever and ever.

I’m going to start off on the first night by giving you an overview of how I got to where I am. A little bit of my television history and whether or not it helped in my blog’s success. It did not. Well. I guess you don’t need to watch the first few minutes of the course now. Let that cat out of the YouTube video there didn’t I? Then we’ll talk back and forth, while I drink a coffee and you yell at your kids to get back in bed. The first night will be getting to know each other and talking about how to write in a way that screams you. Not some other blogger, not someone you *wish* you were, not someone you think readers want you to be … but you. Actual you. It’s called finding your voice.  Being yourself in the media whether in print or on television is surprisingly difficult.  But it can be done.

The second night we’re all going to eat chocolate cake and talk about how great chocolate cake is.  Then I’m going to teach you how eating a piece of chocolate cake can translate into about 20 different blog post topics.  We’re talking about content and how to create it on the second night.

Wednesday, our third hour long session, will revolve around getting people TO your site.  Great.  You have a fantastic blog, you’re a great writer, you are the best version of a blogger in the WORLD.  But no one’s reading it.  I’ll show you how to fix that.

The fourth formal teaching session will be money.  If you’re turning your blog into a business then you need to know about money.  The number one question I get from friends, family, and other bloggers is always … So.  You have a blog.  How the HELL do you make money doing that?  My general answer is By selling advertising. If they don’t believe that I tell them it’s a porn site and that usually satisfies them.  But there’s WAY more to making money with your blog than plain old advertising.  I gave what I think was a pretty good talk on The Art of Monetization at BlogPodium last year.  Thursday’s hour will be an expansion of what I talked about there because even in one single year, things have changed in terms of how blogs can make money.

Friday is going to be the most fun.  Friday is a full hour long, question and answer session.  So you can ask any questions that I didn’t cover or you didn’t think of asking earlier in the week.  Because you were busy eating cake.


That is MUCH more than I intended to say about my little video course today, but when I say I’m excited about it, I really mean that.  I’m excited about it. Oh! And for those of you who haven’t started your actual blog yet, we’re going to have a package that you can access that will include everything you need to know about starting your blog.  How to register your domain name, how much it should cost, and what server to use.  And what a server is.  That sort of thing.

Sign up here!

I know this post was of almost no interest to those of you who either don’t have a blog or don’t plan on starting one so I’d like to end this post with a little something special for you.  If you’re still reading that is.  Which … why would you be?
Nevermind. Interesting stuff for those folks who’ve left this post long ago on Monday.


Have a good weekend!



  1. Liz says:

    I was still reading! Cause like you said the other day – even boring posts you manage to make sound interesting – the devil’s work, just fyi

  2. Nancy Blue Moon says:

    I read the whole post because..I like you..you’re interesting..I never know what is going to come out of your mouth..or brain..if I was a blogger I would be joining you..if I did join now it would just be for the chocolate cake..Good luck with this Karen..you will do great..

  3. Grammy says:

    Well, I’m another who doesn’t have a blog, doesn’t intend to have one, and kept reading to the end. You are a Svengali.

  4. Maria Gonzalez says:

    I can’t wait for the series to start and I want chocolate cake NOW!

  5. Tigersmom says:

    As you know, no interest in the exposure of having a blog here, but if I were, I would want to learn from the master.

    Speaking of exposure, I’ve noticed that you have done an excellent job of managing to keep certain things about yourself private through all of what can seem to be soul-baring sharing. That is a major difference in your blog and most (all that I’ve seen, actually) others. You manage to keep things private without telling us that you’re keeping things to yourself. No hint at things whatsoever. Brilliant.

    And on the things you do share, you share them in a way that comes across as completely wholehearted. Tricky, but you do it like no one else. And you have the being true to who you are thing down.

    I almost want to buy it just for the entertainment value.

    • Mary Werner says:

      WELL SAID!!! I agree completely at her ability as a professional blogger. Seems I know her so well because of her glimpses into her daily life and then POW out of no where comes something I was surprised to learn about her. This special talent would certainly be appreciated in many professions not just blogging.

  6. Sally A says:

    If it’s not something we could do right now, since you’re recording the sessions, would we be able to purchase them at another time? Just losing the benefit of the question answer session? And the chocolate cake. :o(

    PS I meant to tell you yesterday that you looked FAB on the magazine cover (I was too excited about the possibility of winning it! Selfish.)! Love the dress! Did you pick out what to wear or did they tell/suggest to you what they wanted?

    • Karen says:

      Hi Sally A! Yes, the course will be available forever for purchase. 🙂 And the dress will all be explained in next Thursday’s post. 😉 ~ karen!

  7. Sally A says:

    Also, will you be covering legal stuff? Like what music/pictures you can use legally or how to use copyrighted materials? How to use Youtube and what their rules are? Can you post photos/videos of people and post them without their permission? (I know this happens all the time, but have always been curious about the legality of it. I’ve seen youtubers have their subjects sign papers before they would post the video). How to block mean people from your site?

    • Karen says:

      Hi Sally A – Since this isn’t a course on how to start a blog, but rather how to turn your blog into a business, that sort of thing won’t be covered. ~ karen!

  8. Mary Werner says:

    Oh Karen – I almost wish I wanted to blog. But, if I ever hear of anyone that has the itch, I certainly will be recommending your class! There is so much to know but in your true fashion, you probably have spent many hours more than most would ever dream of doing to get the information and make it entertaining as well.

  9. jainegayer says:

    I agree with Tigersmom that the blog course would be worthwhile for the entertainment even if you’re not interested in doing a blog. And I agree that you are a master, Karen. You are able to poke fun at yourself and at the same time maintain a level of confidence that keeps readers coming back day after day. I’ve stumbled across other blogs now and then but no one has hooked me like you have. OK, now that I’ve schmoozed you, can us non-bloggers have a Dollar Store post?

    • Karen says:

      Hi Jaine! I’ve had a Dollar STore post I’ve been waiting to do allll summer and haven’t had time! Now I may have to wait until next summer to do it. 🙁 I’ll take a stroll around Dollarama soon to see what fall thing I can come up with! ~ karen

  10. Patricia says:

    I enjoy your blog so much. I have been kicking around the idea of starting one myself as a creative outlet. Your course, which I am signed up for and excited, came at a perfect time. Thanks Karen.

  11. L McLean says:

    Hi Karen,
    I too have been following your blog, since last summer, you were a recommend from Design The Life You Want To Live-Lynne.

    I am intrigued by the course. I am with Sally A ‘ above ‘ comments, hoping we will still be able to purchase at a later date ?!

    It seems to be filling up, I’m sure it will be great and everyone will enjoy ! Let them eat cake ! ..as they say. ; )

    Kind Regards …

  12. Leslie Best says:

    So excited to join! Blog School!


  13. Sherri says:

    Really, Karen?
    I always read to the end and all the comments. Always interesting. On the other hand, you could have thrown in a Cuddles pic or something.

  14. I am so glad I signed up…and today I happened to get my email notification from LynnKnowlton.com and she was talking about the best blogger out there and low and behold…it was you! I love you both..is that possible?? It’s a threesome of like minded women, wow! Can’t wait to learn even a tiny bit of your knowledge and possibly pick your brain on Friday. Go girl power!

  15. Ruth says:

    Just so you know…. I read all the way to the end. 😀

  16. Barbie says:

    DANG! I SO wish I could do this! If it is recorded then perhaps I can do it at a later date. You said for purchase anytime correct?

    • Karen says:

      Hi Barbie – Yup! You can buy it whenever you want to watch whenever you want. The advantage to buying it earlier is that you got the $50 discount. Although, if you asked nicely I’m sure I could swing that for you. 😉 ~ karen!

  17. LazySusan says:

    I’m not going to turn my blog into a business, but I’m pretty sure anyone who wants to would benefit from this course with multiples of revenue beyond the cost of the course. So I pinned it, in the hopes it would get in the face of anyone interested in blogging as a business.

  18. Deodua says:

    I appreciate your efforts in putting together this information. have you posted the recordings someplace, so that I can review them?

    • Karen says:

      Hi Deodua – The course actually hasn’t taken place yet. It starts next Monday. 🙂 The recorded sessions will be also be available to buy after the course is finished. ~ karen

  19. Lisa says:

    Hi there! I’ve been trying to come up with a way to participate in this course and unless I get a taker for one of my kidneys I’m just going to have to purchase at a later date. Based on your comment above, I have a question: does the price go up to $299 after the commencement of the live course?

    • Karen says:

      Hi Lisa! I know. When I paid for my first blog consultation with Grace Bonney from Design Sponge, I had to have my mother pay for it, lol! So I understand. The course does NOT go up to $299. The course is $249, but if you have the discount code you only pay $199. 🙂 ~ karen!

  20. Lisa says:

    Would you mind directing me to the coupon code (if it’s still available)? I’ve got my mom in speed dial…

  21. Amber Elliott says:

    Hi Karen!
    I was very excited when I first read about your course and have been mulling over a couple of questions about it since. I figured I better actually ask these questions before the course starts seeing how I am not psychic. Intuitive, maybe! Psychic – Only in my dreams! So here goes: I am interested in starting a blog and indeed need guidance with..well..everything. My main goal however, is to be published in magazines (I have a degree in photography and love to write). Will this current course give me any cross over guidance on how to break into magazine submissions? I’m thinking: creating relationships, etiquette for submissions, how to know what the Magazines are interested in etc. If not, can you teach this course next? Pretty please! 😀
    Thank you in advance!
    ps. I’m so glad Cuddles is back to good health, I was holding my breath with you through all the posts! 🙂

    • Karen says:

      Hi Amber – I will touch on it a little bit, but not a ton. Since branching out into other avenues of revenue there will be a little bit of talk on pitching though. ~ karen!

  22. Amber Elliott says:

    Yay! One more question; I’m in a class, physically, from 6:15-8:15 MT on Sept. 17. Would the recording of your class be available that night or next morning to review before the final live Q&A?

    • Karen says:

      Hi Amber! I just checked and I was told that the previous night’s course would be up no later than 10:00 a.m. the next morning. So Thursday nights class would be up no later than 10:00 a.m. E.S.T. on Friday morning. Possibly earlier. ~ karen!

  23. Amber Elliott says:

    I’m in! Signed Up. Payed the Piper. So excited!!! Yay!!!
    Thank you for providing this opportunity, Karen!
    ~Amber 🙂

  24. Pate Garson says:

    Maybe it’s early onset dementia…have no idea, but I don’t know how to access the blog class. I did pay for it but that’s all I recall. Q’s website is no help either. Oops .


    • Karen says:

      Hi Pate. I’ve checked your email address and you are registered and the sign in email/ welcome email has been sent to your inbox. Check your trash folder etc. You can also search the name “Cassie” to see if any emails come up. She’s the one who sent the emails. ~ karen!

  25. Nur Costa says:

    I VERY much enjoyed the course on “The Art of Building a Blogging Career”.
    You are such a wonderful woman, with a wonderful soul & smile.
    Thanks for sharing all your knowledge. The course was fun & passionate.
    You have now one reader from Barcelona who is going to talk about your blog with her friends 😉

    Take care!

  26. Hi Karen…I found out about your class last night. I thought you wrote that people would be able to access it after the fact. Every time I click a link to the sign up page I get nowhere – so can you let me know if I can still sign up for the video version of your blogging class?



    • Karen says:

      Hi Linda! It looks to me like the Quistic website might be being updated. I’m getting an error on it that the server is shut down. Give it an hour or two and go back. The page for my course hasn’t been updated yet since the live classes only ended on Friday night. When you sign up you’ll be getting a PDF package with all the lessons, important links and tips. Plus of course, access to all 5 hours of video. 🙂 Let me know if you have any problems! I’m also going to drop the price down to $199 for the video course since it’s no longer live. ($50 off) ~ karen

  27. Emma says:

    Good Morning!

    Am I am to purchase the course content even though I did not sign up for the original live course?
    I see this has not been touched on since 2014… :/

    Thanks, BIG fan!

    • Emma says:

      am I able**

      • Karen says:

        Hi Emma! I was indeed selling the recorded version of the course but since I originally ran it it’s already become fairly outdated! Things move quickly in the blogging world. 🙂 So I’m no longer selling it. If I can find some of the PDFS I had for it I’ll just send you those for free so you can at least look them over. This was a course for people who already have blogs and are curious about how to monetize them. Is that what you are? Or are you new to blogging entirely? ~ karen!

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