A few weeks ago I promised you I’d give you a bit of a refresher course on how blogs make money. In case you’re wondering how I make money. Or anyone else who has a blog for that matter.
And I know you’re wondering because it’s the #2 asked question of me, right after how do I stop my arm hair from growing.
Blogs usually make money in one of two ways. Advertising or sponsored posts.
Advertisements are … well … the ads you see around the site. There’s one long, skinny one right up at the top, a couple on the right side of the blog and one below all of my posts, just before the comments. I use Google Ads and Tribal Fusion as my ad providers. I also sell advertisements myself. Those are the little square ads on the righthand sidebar for Etsy shops and small businesses (usually craftspeople).
Different ad agencies determine how you get paid in different ways. Google and Tribal Fusion use a click per pay model. So every time you click on an ad I get paid. But don’t go clicking on all my ads right now so that I get paid. Google is very savvy and if they see repeated clicks from one IP address they’ll assume shenanigans are going on and cancel your account. Or in this case my account. Other agencies who provide ads pay you according to the number of times the ad is seen by someone. This is called the “impressions”. So if my site has 20,000 pageviews in a day, that’s 20,000 impressions. Payment is usually a set amount of money per 1,000 impressions. So if a blog gets $2 per 1,000 impressions that works out to a total of $40 for the 20,000 impressions for the day.
The small square ads that I sell myself are sold according to how much space they take up. $50 for a small ad, $90 for a medium ad and $150 for the largest one. At the moment my two largest ads are taken by Cattails Studio and Cement Tile Shop. And as an added bonus, once a month I feature an item from each of my sponsors in a blog post. You’ve come to recognize those as my sponsor posts. I sell these ads at a really reasonable rate (cheap) to help encourage small businesses and Etsy sellers.
Sponsored posts are the other major way that blogs make money and they’re becoming more and more popular as rates for advertising from places like Google go down. If you’re making less money with one thing it makes sense that you have to find a way to pick up the slack. Sponsored posts is a great way to do that. Having said that I don’t really do sponsored posts. In fact I turned down $2,000 just a month ago because I didn’t think the company really fit my website. I could have made it fit by taking a certain angle but it just didn’t feel right.
Looking back on it, and my bank account, it may not have felt right but it would have looked right in my savings account.
I’ve taken to contacting companies of products that I actually use and love to see if they’re interested in working together with me on a post. The Wagner Spray Paint gun was an example of that. Let me tell you, I love that thing. I have another thing I fell completely in love with a month or so ago and am waiting to hear if they have a sponsored post in their budget.
Another trend that’s happening in blogging right now are workshops and courses. Some of them live (like mine are) and some of them pre-recorded. They can be a one off course, or a series of 5 or 6 lessons. It all depends on the blogger. The longer and more involved the course the more money it costs. A lot of people ask why they’d pay for a course when they can find everything they want on YouTube. The main reason is because you (presumably) trust the blogger and trust they aren’t just slinging bullshit at you. Also, the blogger has already done all the watching, researching and trial and error. These blogger courses also usually allow you to email the blogger if you’re stuck or confused about something, and some bloggers even allow you to “add on” to your course package by including things like a private Skype, extra email exchanges or a phone call.
There are a ton of other ways to make money from a blog as well, most of which I’ve done. There’s working together with brands and magazines to get stuff for free (like most of my kitchen), there are writing opportunities if you’re truly a great writer (because of my blog I’ve been asked to write for Good Housekeeping, Canadian Living Magazine, Style at Home, and many more magazines). I also write a regular column for the Lee Valley newsletter every month. So even though those incomes aren’t actually from my blog, they’re opportunities I got solely because of my blog.
I also do the occasional speaking engagement, appearance and am writing a book. I think. It depends on whether my literary agent finds a publisher. Hopefully they aren’t reading today’s post to judge my writing because I’m almost falling asleep myself while writing it.
If you want to learn more about how to make money blogging, I’m offering my 5 session course, The Art of Building a Blogging career for 75% OFF right now. I’m dropping the price from $199 to $50 until Friday night at midnight. My experience is, if you don’t do something right away you end up not doing it at all. So if you’re interested in the course buy it now otherwise you’ll forget about it and then the price will be back up to $199 and you’ll get angry. And anger causes overeating, wrinkles and stomach distress.
I think I’ll have hot dogs for dinner tonight.
I realize that came out of nowhere but it’s the truth. I think I’ll have hot dogs for dinner tonight.
Now! Like I mentioned 700 paragraphs or so ago, every month I devote a post to featuring something from each of my sponsors. And here those things are.
The Bordeaux tile from Cement Tile Shop.
Hand crafted drink Muddler from Cattails. Ya drunkie.
Midcentury inspired, hand felted pillow from Diamond Dust Studio in Texas!
The love of my life. Black, studded, buckle bracelet from LAB consignment.
according to Daniela at Curious Citizen
Have curly hair? People come from far and wide to be treated to the DevaCurl products from Ellenoire. It’s a whole new thought process to tackling curly hair.
Stop the presses. Linen bath sheets from Rough Linen. In black or natural.
Want to take my course but you haven’t even started a blog yet?
Wayne & Selina will get you up and running.
And I like them. And I trust them. And I use them.
Don’t forget The Art of Building a Blogging Career 75% off, only until Friday night at midnight.
Thanks to all who read this site, support my sponsors and keep me in business. So I can buy hotdogs.