The Art of Building a Blogging Career.
Introducing my online Video Course!

For someone who is a professional blogger  introducing you to her new video course on how to turn your blog into a business it’s pretty hilarious that I’ve been staring at this screen for 20 minutes with no clue as to what to write.

It isn’t because I have nothing to say about it, it’s more that I don’t know where to start.  So I’ll start at the logical place.  The middle.

About a year ago I promised you I was looking into creating a blog consultation business.  And then I promptly didn’t do it.  Don’t take offence.  It’s not you, it’s me.  I just  haven’t had time.  Running a blog that’s an actual business (which is what I do) takes a huge amount of time and precision procrastination.  You have to know exactly what you can let fall by the wayside and what you can’t.  Blog consulting?  Fall by the wayside.  Eating 472 batches of bread and butter pickles so I can come up with the perfect recipe.  Not by the wayside.  Pickles are very important.  Everyone says so.

Like most small businesses running a blog is far more than a full time job so you pick and choose what gets done on a given day.  Bathing went right out the window about 2 years ago and I’m seriously considering cutting down my sleep to every other night.

Over the past year I’ve done a few blog consultations with a few select readers, and realized that to do one on one consultations just wasn’t feasible for me.

I simply couldn’t make enough money to justify the amount of time I had to put into the consultations.

And then this happened.

CREATIVITY.

 

 

It’s the perfect solution. A live video course, starting September 15th where I teach you how to turn your blog into a business; open to everyone!

You can learn everything I’ve killed myself learning over the past 4 years from the comfort of your home office, couch or bed while lounging in your most tantalizing flannel pajamas and thick socks.  You get to see me, but I don’t see you.  I have to wash my hair.  You don’t.

I make enough money to make it worth my time and you get 5X as much information from me as you would in a normal consultation. I charge $200 for a normal, single blog consultation.

This entire course is only $199 for 5 hour long sessions with me every night from 8:00 – 9:00 p.m. E.S.T. That includes 4 nights of live video instruction starring me in my kitchen … or maybe the living room … or the coop!  I haven’t decided yet.  There’s a live chat room so you can ask me anything you want and I can answer all of your questions during the hour. On Friday, the final day, the full hour will be a live Question and Answer session with me where you can ask anything that wasn’t covered in the course.

The whole course is over and done with in one week.  No dragging it out, no waiting.  All the information you need (and have been emailing me for), in one week.

I should mention the price of $199 is for The Art of Doing Stuff readers ONLY. For anyone else the course sells for $249 for the week. The Art of Doing Stuff readers will get a discount code (at the end of this post) for $50 off the regular price if you sign up this week. If you wait until next week the discount code won’t work.

I am INCREDIBLY excited about doing this. It’s the perfect blending of both of my worlds. Those of you who have been reading this blog for a while (or who have just read my About page) know that up until I started this blog, I was a television host. I hosted television shows for 15 years before I thought I’d like to really delve into blogging.

Yes. I’m the only blogger trying to get out of television and into blogging.

This video series gives me the best of both worlds. Sharing everything I’ve learned in the past 4 years about blogging (which is a LOT) and getting back in front of the camera. Which is great, except I suppose I’ll have to wear mascara. I look like an albino mouse without mascara. Plus I’ve been eating a lot of black olives lately so I’ll probably floss.

Anyone who went to my Blogpodium talk last year will confirm that my presentations are a lot of fun and relaxed but packed with relevant useful information. I don’t sugarcoat things, I don’t use whimsical, ethereal examples.  I give you concrete facts, proof and numbers.  I am blunt, to the point and really, really want you to succeed. (feel free to chime in here Blogpodium attendees) You will walk away from this video series smashed full of actual numbers, techniques and tools to turn your blog into a business.

There are very few individual bloggers out there making a living through their website. I am one of them. Partly because I have talent and partly because I spent a lot of time figuring out how to make my blog a business.  And I really do want to teach you how to do it. Plus I want to make money. Why lie about that? I want to teach you, but I want to make money too. I’m not sure that’s a great slogan to go with but it’s honest. If I could make it rhyme it might be better.

 

And frankly if I wasn’t constantly coming up with new ways to make money from my blog I wouldn’t be a very good blogging instructor would I?  No.  I’d be a very, very bad one in fact.

You can read the entire course outline and sign up here on Quistic. Your discount code is: ARTOFVIP

Update:  Course enrolment is now closed.

So that’s the middle. The beginning? That happened 4 years ago when a show I was hosting got cancelled. And I started this blog.

 

 

 

 

p.s. I’m ridiculously excited about this. Seriously. RIDICULOUSLY. I haven’t been this excited over something since a reader sent me super extra crunchy potato chips from Australia. And you know that means something. It does indeed.

p.s.(part 2) Please Pin this post for me.

68 Comments

  1. Beth says:

    Hi Karen! Best of luck on your course. I’m glad Cuddles is improving. I have a few brief questions, you don’t have to answer the questions here, just let me know if you answer them in your course:
    1. How much did your initial success/good name figure into the success of your blog? Meaning, you were a TV host and a known expert in your area, how does the unknown person succeed with a blog when they don’t have that initial advantage?
    2. How much were you able to use your contacts in the industry to further your blog (vs. the person who doesn’t have any)?
    3. Do you explain the “don’ts” also, such as, are there people you would advise that they don’t start a blog? Or is it anyone’s game? Or people that you wouldn’t necessarily advise them to not start a blog, but advise them that they shouldn’t expect to be profitable at it?
    Thanks so much. Again, I’m not looking for the answers here, I’m just wondering if you cover these topics in your course. We all admire and look up to you and value your advice but I think myself, and maybe some others, are concerned we aren’t exactly starting the same way you did.

    • Karen says:

      Hi Beth! I can answer you here I think … my being a television host had no impact on the success of my blog at all. I specifically and purposely didn’t focus on that in my blog because I wanted to make it a separate entity. That’s why my site wasn’t karenbertelsen.com and why my full name isn’t anywhere on the homepage. And because the blog is worldwide, most people who came to my site had no idea who I was. And I wasn’t actually a known expert in my area. I did host Handyman Superstar Challenge, but for some reason the producers never wanted to address the fact that along with Mike Holmes and Jim Caruk, I too was handy. I was known for being funny on television, not handy. I also didn’t use any industry contacts. If I had decided to turn my blog into a TV show (which was batted around a few times) that’s when the TV contacts would have come in. And yes. I address who is likely to make money at their blog and who isn’t. I explain what makes a blog a success. My being on television had very little if not nothing to do with my blogging success and most people who read this blog have never once seen me on television. I killed myself promoting my blog from day 1. That is what led to my success. Hope that helps. ~ karen!

      • Rondina says:

        If I were a blogger, I would definitely take this course.

        People—if you want to make a living on blogging—take this course!

        Now, to the bigger issue. How is Cuddles poo?

  2. Korrine says:

    I have no time whatsoever to be a blogger, yet I want to take the course. You are good, lady. Real good.

  3. Lynne says:

    I’ve been procrastinating about doing this for quite some time now. If I told you how long you’d realize why my friends call me the Queen of Procrastination. This post has given me just the impetus I needed to take the bull by the horns, so to speak. Ta.

  4. Sally says:

    I’m passing this on, and kudos to Cuddles.

  5. Tori says:

    Hi Karen, I’d love to sign up, but I’m usually in a near coma by 8pm EST. If you ever make these available to watch anytime I’d still fork over cash.

    • Karen says:

      Hi Tori – They will be available to watch anytime after the course! But if you don’t pay now then you won’t get the $50 discount, that’s all. If you pay now, you can watch the course any time and get the discount. I think I just repeated myself, lol. Oh well. ~ karen!

  6. Diane says:

    Okay…don’t hate me, but I just looked over the blogging lessons content. I assume one topic will be spell check. Yeah, it screamed off the screen at me because I am kinda like that with words. But your outline sounds wonderful. I only need to find an extra $200! Single mom and all…makes it hard. I have options, but some are illegal and some not moral. So let me keep searching pockets and drawers for change! Thanks Karen!

  7. marilyn says:

    good luck with your new project karen!

  8. Tigersmom says:

    Hooray for Cuddles!!!!

    I have no desire to blog. And why would I really, when I can post comments on yours to satisfy my need to burden others with my attempts at humor.

    And my need to speak out and yet maintain my anonymity.

    I’m not sure you’re aware of the many services you provide me already. And free of charge, too. That being said, seeing you on camera would be worth the money because you’re good and because you’re funny. Maybe I’ll just go watch your tutorial on how to fold a fitted sheet again. Or your Loctite video.

    As a way of saying thanks, I will gladly pin this post for you. Perhaps multiple times whenever I think about it.

  9. Ruth says:

    Recently shut down my blog, which was more of a non-paying hobby than anything else. I would have liked to pop in, but did the maths and realised that I will have to catch you the next time around (if there’s a next time).

    P.S. 199 of your dollars = 20,000+ of mine. Oops… back-to-school expenses won’t allow me, so I hope there will be a next time.

    • Karen says:

      Hi Ruth. There won’t be a next time for this particular course, but the course will be available to buy after it’s done. Won’t be live … but will be a recording of the original live course. :) And if all goes well, I may do other courses. ~ karen!

  10. Maria says:

    I have no desire to blog, but find really well done blogs very interesting and will devour their content. That’s why I’m here :). Wishing you, and those taking your course, the very best on this endeavor. (Good to hear about Cuddles!)

  11. Su says:

    I hope you make TONS of money on your class…. I pinned you as requested….

    • Karen says:

      LOL. Thanks Su. Probably won’t make tons of money, but I’ll make enough to keep Cuddles in heirloom tomatoes. :) ~ karen

  12. jane says:

    Karen,

    Quick question: The lecture series sounds lovely. Unfortunately I’d be in class two nights. While I recognize I’d lose the “live” piece of things, if I purchased the course, would there be a way to temporarily access the videos of the discussions? Might also be useful for those who missed a point ’cause they had to feed the baby / get up to get more chips.

    Regardless, this sounds like fun. My daughter would say it’s close enough to theatre to tell you to break a leg; so I am.

    • Karen says:

      Hi Jane. Yes. All the classes will be online for you to access for all of eternity. Seriously. If you buy the course and can’t make a few classes, you can watch and rewatch the classes for years to come. ~ karen!

  13. Bonnie G. says:

    At this point I would be more interested in the actual steps of starting a blog than earning a living from one. Would taking your course help me?

    It is great to hear that Cuddles is almost 100 percent and back to the swing of things!

    • Karen says:

      Hi Bonnie – I’m going to make sure there’s a small introduction to how to start a blog but the main focus will be on how to run one, get people to read it (the hardest part of blogging), and monetize it. ~ karen!

  14. Dagmar says:

    Hooray for the feather baby! May she and her sisters peck a long and healthy life.

  15. Linda J Howes says:

    I’ve never really understood blogging. So (just about) anyone can make money using their website to blog??? I make soap and want to broaden my horizons, save the world as well as your skin, (what goes on is just as important as what goes in, cause what goes on goes in also) and make some money too.
    Could this work?

    • Karen says:

      Linda – Absolutely anyone can make money with their blog if they do things right. This course focuses on how to turn it into a business/career if you want so I tell you how to make the best blog possible and how to go about making money from it. ~ karen!

  16. Arlene Walter says:

    Karen, sounds great! Will the content be available online if we can’t watch live? I’d love this info but can’t commit to 4 nights in a row! Thanks

  17. Gini says:

    Karen, silly girl, it DOES rhyme! (you… rhymes with too….) See? You’re more talented than you even know!

  18. Ev Wilcox says:

    Congrats on Cuddles’ progress, and on yours too! I will never blog-no desire-but love yours! I hope your blog-a-thon is terrifically successful. Any of us (your avid fans) who wants to blog would be crazy to pass this up. Thanks Karen!

  19. turbocharger says:

    Such great news about cuddles!

    Also if I had the time to do a blog I would totally sign up. I totally thought I’d start a blog while in maternity leave with all my “free time” but that quickly went out the window when I realized rearing a person is a lot of work. Don’t know how you manage it while raising chickens!

  20. Wow, so happy to hear Cuddles is pushing through, you have got to be clicking your heels together!

    I am absolutely thrilled about your online course, I will be signing up in the morning. I am laying in bed at 1:15 in the morning and don’t have my credit card handy and too lazy to get up. I started my blog back in May after thinking about it for three years…yup every time I ended up in the hospital with blood clots it gave me time to think more about it and this year I said better do it before I die, ha! If you want to take a look at it, I would love that…what an honor, it’s paisleyandplaid.com. Read the article about canning strawberries, it’s a hoot. You have inspired me from the first time I found you, about three years ago and am pumped to take this course to be half as good as you…no, as good as you…might as well push that bar way up there. Thanks in advance Karen, what a gift.

  21. Virginia says:

    Yeah Cuddles (and nurse Karen)!

  22. Lynn Johannson says:

    SO glad to hear Cuddles is doing so much better…. It would be fun to have links to your attendees blogs.

  23. Mindy says:

    Yay for Cuddles!!!
    I’d totally take the course to learn how to make money from my blog, but my blog doesn’t make any money, so I can’t take the course. Now ain’t that a bitch.

  24. Tracey says:

    That’s wonderful news!!

  25. Tracey says:

    Hi Karen
    I don’t want to be a blogger, but I know someone who I think should be. She wants to help women with finances. She wants to teach women to look after themselves financially. I’ve been telling her all about your blog and that if she works really hard, perhaps she could also have a blog and earn a living. I will direct her to this post pronto. She needs to take this course. At the very least she will find out if this is for her or not.
    May I please ask about Cuddles too?

    • Karen says:

      LOL. Sure. I figured there’d be Cuddle’s questions but I didn’t want to muddy the post. Luckily you’re the first comment and most people will read it and my response!

      Cuddles is at 95%. :) Which is miraculous. She’s eating everything but her layer pellets and tonight she went to bed with a full, full tummy for the first time in 2 weeks. :) ~ karen

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